The software solution for Media and PR teams
Point-out analyzes the Italian media ecosystem in real-time — topic trends, author specializations, emerging opportunities — and allows press offices to be data-driven.
Your workflow wastes hours on tasks that AI could perform in just a few clicks.
Analysis and Manual Reports
Every morning you waste hours sifting through sources, copying links, formatting PDFs. All manually, all repetitively, all time taken away from strategy.
Decisions by Feeling
Without precise data on who writes what and when, every targeting choice is a gamble—not a move based on intelligence.
Endless Media Research
Hours on dusty databases. Obsolete lists. Wrong contacts. And when you finally find someone, it's already too late or irrelevant.
Simplify and enhance your workflow
Reduce whole workdays to just a few minutes with Point-out
Sentiment Analysis
Understand the tone of the media coverage - positive, negative, neutral - for each article and aggregated trend
Research archive
Save your most frequent searches and run them quickly. Always updated with the most recent data.
Competitor monitoring
Automatically track the coverage of your competitors. Who mentions them, how often, and with what sentiment.
Relationship between topics
Identify which topics are discussed together, how narratives evolve, and what angles are emerging.
Smart Pitch
AI suggests specific angles and hooks for each journalist based on their publication history.
Continuous evolution
A suite of evolving features to help you work better
Book your demo now
Fill out the form and schedule a call to speak with the Point-out team.