Newsroom
Why AI in PR shouldn't be just about automation and efficiency
We've become accustomed to viewing AI as something that can replace or replicate human actions—sometimes even quite complex ones. Given the technology's current capabilities, this isn't surprising. But when it comes to PR, does this approach really make sense?
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As the categorization of the news also benefits journalists, not only the press offices
At Point-out, we closely observe the evolution of journalism:
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Why PR should address fake news
In journalism, the link between AI, content production, and fake news is crucial.
Jun 6, 2025
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